1) Budgetingīefore you can do anything with your website, you need to know what kind of budget you are working with. Here are the top 7 ways online marketers use Microsoft Excel to develop and track their strategies. If you are tasked with designing an online marketing campaign, one of the best tools at your disposal, believe it or not, is the old standby, Microsoft Excel. From SEO to PPC, there are literally unlimited amounts of statistics and data that marketers can track.
Ever since the birth of internet marketing numbers have arguably became even more important than ever before.
There is an old cliché that marketers once lived by, a sort of mantra that said “Sales is a numbers game.” This is still as true today as it was then.
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