Credit: PepsiCoįlavors of Game Fuel will include Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and something called Charged Original Dew, which I’m assuming is your standard Mountain Dew recipe, only amped up (pun totally intended, of course). For what it’s worth, such bold performance claims are said to have come from various independent studies, though honestly, I’d take that with a grain of salt. “It has energy credentials with its vitamin-charged and caffeine-boosted formula, along with ingredients shown to improve accuracy and alertness.” This is supposedly due to a special combination of caffeine (90 mg per can) and theanine, which pairs with other ingredients like white grape juice and vitamins A and B. “The great thing about MTN DEW AMP GAME FUEL is that is stands in its own category,” Chin said. And, according to the chat I had with senior director of marketing Erin Chin, the drink isn’t a soda, nor is it precisely an energy drink, though it will exist alongside the latter kinds of offerings in stores. It’s essentially an evolution of some of the limited edition varieties of the past (like the World of Warcraft Game Fuel). Planned for broad retail release in January of 2019 is Game Fuel (not to be confused with the powdered G Fuel), a specially concocted refreshment that Mountain Dew is calling ‘the first drink made by gamers, for gamers’.
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